At Asia Market Entry we aim to build a bridge to Asia for your business to grow and expand on a global scale. We want you to have access to the experience and insights provided from the most varied and trusted global team possible. Setu-kara means “builder of bridges” in Sanskrit and these advisors will do just that for your business.
Our Setukara advisors are able to offer perspective and insights to help trade agencies and our customers shape the direction of their business. These business leaders regularly speak at trade agency events and pre-mission briefings and can provide valuable insights into industry sectors and markets.
Business Partner - North America
Ashleigh is a founder and CEO of Transcends, a B2B marketing agency that facilitates partnerships for technology companies and their global vendors like Microsoft and Sitecore in Asia Pacific. Her previous roles have included being President for a $100m FMCG company in the US, owner of a Canadian hospitality concept, Zend Lounge, and sitting on several charitable boards, including running marketing and crisis management for His Holiness, The Dalai Lama during his Canadian tour. Ashleigh is a true global citizen and works across New Zealand, Australia, the US and Canada.
Business Partner - Australia
John is an experienced business person having spent a large part of his career in the media and communications sector.
In 2001 John set up media agency Carat in Melbourne in a joint venture with Aegis Plc (now Dentsu Aegis).
The business quickly became a leading player in the market and after 4 years had grown to a company turning over $130m in capitalized billings. It had a blue -chip list of clients including Nintendo, Cadbury Schweppes, Adidas, and Fonterra.
Advisor - Singapore
Matthew has 25 years’ experience in law enforcement, forensics and advisory, and 15 years in Asia, Matthew has handled challenging assignments – from factual investigations to large-scale, global multi-jurisdictional fraud and corruption matters.
Matthew has extensive experience in international assignments, gaining this experience conducting investigations whilst based in Asia. Matthew has spent time in the UK, Europe, Indonesia, Hong Kong, China, Vietnam, Thailand, Japan, Korea, Philippines, Malaysia, Singapore, Sri Lanka, and India on assignment.
Business Partner - Vietnam
Richard is a veteran in the Global Marketing business with experience spanning over 30 years with multiple top-tier MNCs and FMCG firms such as Coca-Cola, Unilever and Nestle where he specialises in the area of global distribution and marketing. His past roles and experiences have also steered him to help build multiple startups and brands in key Asian markets most notably in India and China that have since established themselves with high performing team members.
Business Partner - Vietnam
James is the former Group COO of the Crystal Jade Group, Division CEO of BreadTalk Group as well as the Country CEO for China and ASEAN. He brings a wealth of experience of over 30 years in the F&B Industry and managing regional brands in more than 18 countries. Prior to this he was a lecturer at McDonald’s Corporate University in Illinois providing management training to junior and middle level management staff. He is currently the Co-Founder and Partner of CVI Corporation, a specialist in the Quality Industry.