The Asia Horizons Programme is a 2-month engagement where we support trade agencies’ client companies to better understand the market and the relevant opportunities and challenges before expanding into Asia.
This is a multi step engagement that includes personalised bespoke strategy, business matching and partnership recommendations.
Deliverables include a report for C-Suite or board audience.
Other Trade Agency Services
We understand the importance that trade agencies place on evaluating the potential and feasibility of new markets before supporting home-grown companies to venture into these spaces. To support this, we provide experienced research analysts and well-connected business advisors that can deliver to you market scoping reports that are curated to your needs.
Our Springboard program is for B2B Tech Businesses who are ready to expand and need not only a strong plan, but someone who can execute that plan and represent them in-market, to build brand and grow pipeline. This is a bespoke engagement and the deliverables are customised to amplify and accelerate your market entry.
Case Study - Trade Promotion
A European Trade Promotion Agency aims to build a roadmap for success for their firms in the Asia Pacific region. They have a strong and proven capability of addressing the needs of the travel industry in Europe and the United States, but lack the knowledge and understanding of the technology and service gaps in the Asia Pacific region in the Travel Tech sector. They wanted to understand not only what the opportunity was for these companies in APAC, but also to find a way to connect their firms with the key decision makers within the APAC travel industry.