Supported by Singapore EDB

Revenue growth in Asia

We help B2B companies win their first customers in Asia and grow a regional business from there. More than 500 workshops and client engagements since 2015.

Since 2015building revenue in Asia
500+workshops and client engagements

What we deliver: The Workshop, pipeline creation, partner search and recruitment, fractional sales, group programmes and go-to-market advisory. What we arrange through partners: location and office, company and finance, hiring a team, and investment.

Start with a 15-minute call

Tell us who you are. In fifteen minutes you will hear what we would do first. If The Workshop is right for you, we book it on that call.

Would you rather arrange a time another way? Send us a message through our contact form and we will get back to you.

Our founder replies within one business day. The Workshop is free to your company and supported by Singapore EDB.

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Trade agency partners

National trade agencies vet the firms they put in front of their companies

We are an approved or referral partner to national trade agencies on four continents. Each of them has checked us before introducing its companies to us. The Workshop we run in Singapore is supported by the Singapore Economic Development Board (Singapore EDB).

Singapore EDBSingaporeSupported by
Business FinlandFinlandApproved partner
Comercio EspañaSpainApproved partner
Enterprise EstoniaEstoniaApproved partner
Canadian Trade Commissioner ServiceCanadaApproved partner
AustradeAustraliaApproved partner
UK Department for Business and TradeUnited KingdomCertified referral
Invest Northern IrelandNorthern IrelandApproved referral
Export Development CanadaCanadaExecution partner
New Zealand Trade and EnterpriseNew ZealandBeachhead Advisor
Enterprise IrelandIrelandPartner since 2016
ACE.SGSingaporeCohort workshops
Enterprise SingaporeSingaporeSWITCH & Stage One
Korea Startup CenterKoreaWorkshop programmes
IMDA SingaporeSingaporeOpen Innovation
Hong Kong Science ParkHong KongSoutheast Asia partner

Sixteen agencies across twelve countries and territories. See the full partner network →

Why most expansions stall

Outreach on its own rarely gets the meeting in Asia

Data and buying signals show which companies to approach and when, across far more of the market than one person could cover. Buyers here still tend to take a meeting because someone they trust asked them to, and automated outreach with nobody behind it is usually ignored. So we use the signals to choose who to approach and when, and our network to choose who makes the introduction.

Why we can say that

We did this by hand for more than a decade

For years we made introductions in person, researched accounts one by one and wrote each message individually. That built our network, but it meant a team our size could only cover a few hundred companies a year properly, in a market of tens of thousands.

Data and automation have largely removed that limit. A small team can now cover a large market and still write to each company about something relevant to it.

Having done it manually for so long, we know which parts to automate and which to keep personal.

Our credentials

Who already trusts us here

The tech sector

An established vendor and partner to technology companies across Southeast Asia, from hyperscalers to system integrators to distributors.

Governments and
trade agencies

Trade agencies send us their companies. The Workshop we deliver in Singapore is supported by Singapore EDB.

Investors and
accelerators

We run group programmes for investor and accelerator portfolios bringing companies into the region.

People who have
done the job

Our specialists have sold and built channels in this region themselves.

Where everything starts

One hour on your business

One hour, one to one with our founder. You tell us what you are trying to do in Asia, and we work out together what is holding revenue back. You get a written analysis afterwards.

Some companies leave the hour being told to wait.

Book a 15-minute call→

Free to your company. Supported by Singapore EDB. What that means →

1 hour
one to one with the founder
Free
supported by Singapore EDB
In writing
analysis and recommendations
No pitch
nothing depends on hiring us
Supported by Singapore EDBSingapore EDB

What a decade of doing this looks like

Counted from our own records, as at September 2026.

500+

workshops and client engagements, led by our founder, Steve Dawson

300+

companies helped to expand into Asia

16

government trade agencies and accelerators we work with

What follows the hour

Four services, matched to what is holding you back

The Workshop shows where revenue is stuck, and that usually points to one of these.

Nobody is calling

Pipeline creation

Who belongs on the list, and which signals say a company is worth approaching now.

Learn more →
The channel is quiet

Partner search and recruitment

We find the resellers and distributors who already sell to your buyers, then recruit them with you. Our founder's own background.

Learn more →
Deals are stalling

Fractional sales

A senior seller from our network works part time towards agreed targets, overseen by us, before you commit to a hire.

Learn more →
You are bringing a group

Group programmes

Each company is prepared one to one, and buyer meetings are booked before anyone lands.

Learn more →
The engine underneath

Small teams now build pipeline that once needed whole departments

The discipline is called GTM engineering. The GTM Studio, our sister firm, runs it with us.

Signals

A new hire, a funding round or a change of software tells us a company is in motion and worth approaching now.

Data

Target lists start from the profile of your best existing customers, and they are kept current.

AI

Outreach that says something relevant to each company, at a volume that used to need a whole team.

Automation

Workflows connect the data to the outreach tools and keep running between campaigns.

Group programmes

Bringing a group of companies to Asia?

They need to arrive ready and leave with something you can report. Sixteen government agencies and accelerators already work with us.

Pick one, two or all three

A one-to-one workshop to prepare each company, a masterclass to lift the whole cohort, and signal-driven business matching that books real buyer meetings before arrival.

Scope a programme→
In their words

What happened after they worked with us

FractionalUK
”

Endava

AME were crucial for Endava to successfully kick off our presence in APAC, helping us secure our very first customer in the region. We are now a multi-million-dollar, 1200-person organisation in APAC.

Mike Young
Mike Young
Head of Sales, Asia Pacific
PartneringNew Zealand
”

Seequent

An exceptional ability to engage our partners at both a business and personal level, using enablement tactics that helped us triple our APAC channel revenue within 18 months.

Nick Fogarty
Nick Fogarty
EVP Asia
PartneringUSA
”

Kollective

A core component for us to scale our business in Asia, taking us from zero revenue in the region to a self-sustaining multi-million-dollar territory within 3 years.

Mark Pinan
Mark Pinan
Managing Director, APAC
FractionalUSA
”

MasterControl

Asia Market Entry provided us the immediate scale and connection we needed to dramatically grow into Asia. The team brought all the right skills to support our partners, prospects and customers.

Sara Bresee
Sara Bresee
Managing Director, Asia Pacific
WorkshopJapan
”

SoftBank Corp.

The well-structured framework and experienced facilitator effectively addressed key, in-depth questions. This clarity helped us refine our strategy and prioritise critical areas for the APAC region.

Motoyoshi Yamaho
Motoyoshi Yamaho
Account Manager, Global Business Development
WorkshopSpain
”

Inverbis Analytics

A brilliant workflow design for running a very productive discovery meeting in such a short time. The insights we obtained really helped us to rework our own conclusions and priorities.

GM
Gonzalo Martin
Chief Executive Officer
Read all 45 →
Insights

What we are seeing in the market

All posts →
16 April 2026

Why AI is making events matter more

As AI takes over more of sales and marketing, events are being used for fewer, better-chosen meetings.

Read insight →
12 January 2026

Why GTM engineering is essential to scaling in Asia

From strategy to execution in complex, multi-market environments: the discipline behind repeatable APAC growth.

Read insight →
12 January 2026

The problem with group expansion programmes

Why generic expansion programmes underdeliver for their cohorts, and what gets companies commercial results instead.

Read insight →

Start with a 15-minute call

Fifteen minutes to check the fit. If it is right, we book The Workshop: an hour with our founder, Steve Dawson, on what is holding your revenue back in Asia, with a written analysis afterwards. It is free to your company and supported by Singapore EDB.

Book a 15-minute call→

For company formation, office space or hiring, we introduce a specialist we trust.