Bridging the gap between strategy and execution
We are expansion partners who take ownership, drive outcomes, and help companies from all industries win in Asia.
Steve Dawson
Why I started Asia Market Entry?
Why Asia, why now?
Tap into the world’s fastest-growing region
60% of global growth by 2040
Asia will generate most of the world’s GDP growth, making it the engine of global business.
2x faster B2B digital growth
APAC’s B2B buyers are adopting digital channels at twice the pace of Western markets.
10 of Top 20 Startup Hubs
Asia is home to half of the world’s leading startup ecosystems, from Singapore to Seoul.
Group Expansion Program Services
Power APAC growth for your cohorts or portfolio of companies
Designed for organizations aiding companies in new markets: government agencies, VCs, accelerators, and tech platforms running expansion programs. Our model drives commercial impact across groups while maintaining company-level relevance.
Group expansion programs
We lead hands-on workshops that equip each company with an actionable market plan and connect them to the right people in the region. We track outcomes to measure impact.
For individual companies
Our playbook for winning in Asia
Unlike many advisory firms, we don’t just tell you what to do, we do it with you, on-the-ground.
Workshop
A founder-led strategy session that helps you align on revenue goals, GTM priorities, and how to win in Asia.
Pipeline creation
We build ICP segments and run hyper-personalised, multi-channel campaigns, so you reach the right buyers with the right message, every time.
Partner programs
We design and activate partner ecosystems, from resellers to distributors, tailored to your goals and local market dynamics.
Fractional sales
Need boots on the ground? Our experienced reps step in to open doors, close deals, and hit targets; without long-term hires.
Real impact at every level
We’ve supported some of the world’s biggest names - including Microsoft, The UK Department of International Trade, New Zealand Trade and Enterprise, The Canadian Commission, Enterprise Ireland, Austrade and The Singapore Economic Development Board - across the entire region, from the Middle East to Japan, and down to New Zealand.
Why us?
- 10+ years of being in business helping companies grow across Asia
- In-depth knowledge of the region’s most complex, high-growth markets
- Trusted by governments, VCs, and leading global tech brands
- We roll up our sleeves and work with you, not just provide advice
- Flexible support for every stage of your expansion journey
Do you want to work with us?
We're always on the lookout for great talent. Think you’re a fit? Contact us!
We work closely with resellers, consultants, and ecosystem partners across the region. If you support international companies scaling in Asia, reach out!
What our clients say?
Trusted by industry leaders
Vidola Labs
During the workshop, Asia Market Entry provided profound insights that helped my team and me understand the intricacies of moving our business to Singapore. The session’s engaging Miro format and the team's enthusiasm for our vision were highly encouraging.
Yango Tech
The session was sharp, practical, and collaborative - helped us define our GTM approach for Southeast Asia and align internally on where to focus. The structure made it easy to surface the right questions fast, and the follow-up was equally clear. Looking forward to continuing the collaboration.
Pairee
The workshop was a real turning point for me. The clear structure and thoughtful questions helped me finally articulate my expansion vision and face challenges I’d been avoiding—like my own involvement in every sale and our low brand visibility in APAC. Their practical advice on building a founder-independent sales playbook and standing up a lean marketing setup felt immediately actionable.
Dalian Daxin Group
The Workshop arranged by Singapore Economic Development Board offers business leaders free, personalized workshops on doing business in SEA. It helps us to have more professional advice and insights supporting us for the expansion in SEA. I really appreciate the work they have done and I am looking forward to more workshops with the Singapore EDB in the near future!
Sparklehaze
The design thinking approach Asia Market Entry brought to the EDB Workshop process was both refreshing and effective. Their ability to quickly understand the core of our business and its unique challenges was genuinely impressive, enabling them to deliver clear, strategic recommendations, in a remarkably short time.
Coreties
Enva Solutions
Asia Market Entry quickly understood the nuances of our business and asked the right questions to get to the heart of our challenges. Their tailored workshop and practical recommendations gave us clear, actionable next steps to support our expansion goals.
Master Control
Asia market Entry provided us the immediate scale and connection we needed to dramatically grow into Asia. The team brought all the right skills to support our partners, prospects and customers
NOVA CERT
It has been a great experience working with Asia Market Entry. From the interactive and disruptive work shop to the analysis and valuable recommendations we received to start acting and positioning NOVA CERT in the SEA market.
Innitius
Steve and the Asia Market Entry team provided an insightful and thorough analysis of Innitius’ expansion challenges and opportunities in Southeast Asia. Their strategic recommendations on KOL engagement, pipeline building, and investor relations have given us a clear roadmap to accelerate our growth in this complex market. Highly professional and actionable guidance for any early-stage MedTech looking to scale internationally.
Aspeq
Asia Market Entry’s workshop added significant value to Aspeq’s strategic initiatives in Asia. It delivered key insights into what resonates with regulators when sourcing for skills or competence assessment providers. These insights helped Aspeq sharpen how we communicate our integrity and the global recognition of our services.
Skyral
Fuel Ventures Asia
The EDB workshop was instrumental in clarifying key operational and strategic aspects for our company’s setup and expansion in Asia, including detailed insights into hiring practices and governmental strategies. It significantly bolstered our global expansion efforts, with Singapore serving as a vital hub. The support from EDB was crucial, providing us with strategic advantages and facilitating our access to broader Asian markets.
Ace SG
Asia Market Entry was one of ACE.SG's partners for an immersion programme for a group of foreign startups. Steve's experience and expertise were particularly valuable in helping the startups to develop their go-to-market strategies for Singapore and Southeast Asia.
CEOExpand
Think SME
Macrovesta
The Workshop helped us refine our focus, identify key priorities, and address critical challenges like misbranding and partner model development. We left The Workshop with a solid roadmap and heightened confidence in our ability to penetrate this high-potential region. I wholeheartedly recommend Asia Market Entry to any company looking for tailored market entry strategies and practical advice.
Chaks
Seequent
"Asia Market Entry demonstrated an exceptional ability to engage with our partners at both a business and personal level, using innovative partner enablement tactics that helped us triple our APAC channel revenue within 18 months... They have built businesses before and understand the realities and pressures of being able to execute in new global markets."
NewMark Risk
Asia Market Entry were a pleasure to work with, offering keen attention to detail and valuable expertise. Their process is streamlined and effective and will significantly help anyone. AME's experience and network greatly benefited our market entry into the region."
SoftBank Corp.
I sincerely enjoyed the workshop experience including the follow-up analysis and their recommendations. The well-structured framework and the experienced facilitator, Steve, effectively addressed key and in-depth questions. This clarity helped us refine our strategy and prioritize critical areas, particularly for tackling challenges in the APAC region.
Endava
Asia Market Entry have been an essential for Endava to successfully kick off our presence in Singapore. Access to lead generation, strong relationships and operations have all been very helpful. The whole team are fantastic and welcomes us with open arms.
Coval Technologies
The Workshop by the Singapore Economic Development Board helped provide the insights that supported Coval Technologies in our expansion in APAC, and advice on using Singapore as a launchpad for the region.
Skyral
Kollective
"Asia Market Entry helped us establish a clear partner and customer focus in the APAC region without a large initial footprint. Asia Market Entry has helped scale our business in Asia, taking us from zero revenue in the region to a self-sustaining multi-million dollar territory over a relatively short period of time.
NZTE Customer
Asia Market Entry provide exceptional strategic insight and local market expertise. Their guidance is invaluable in shaping go-to-market thinking and a partner-led approach. Their capability in establishing scalable partnerships makes them a key enabler for any business considering entry and expansion into Asia, and globally
LIVR
Asia Market Entry's workshop exceeded my expectations with its practical insights and interactive approach. The innovative use of Miro made complex market dynamics engaging and helped me develop a much deeper understanding of Singapore's business landscape.
New Zealand Trade and Enterprise
We have loved working with Steve and the team at Asia Market Entry supporting our customers as they enter and grow in Singapore.It is is their genuine curiosity and collaborative approach which enables them to quickly identify challenges and opportunities. Their workshops ensure they uncover ‘non-google-able’ insights quickly and succinctly with bespoke recommendations within 24 hours.
Bluecrux
The Workshop was instrumental in providing us with tailored insights and expert advice on our APAC expansion strategy. With Singapore serving as our strategic launchpad, the invaluable support from the Singapore EDB and its expert partners has been a trusty compass, steering us towards informed decisions and a robust growth trajectory across APAC.
InspireXT
Clean Resource Development
Asia Market Entry's workshop on Singaporean market was a truly valuable experience - well-organised, insightful, and full of practical takeaways that have since helped shape our strategic direction back in Mongolia. It was not only practical and insightful, but also directly relevant to the challenges we face in Mongolia.
bee2link group
The Workshop by the Singapore Economic Development Board and Asia Market Entry was a game changer for our expansion in Southeast Asia. AME's insights provided us with the foundation to develop our strategy for entering the automotive retail market.
Muuse
Steve from Asia Market Entry played a key role in helping us review and refine our strategic goals. He quickly absorbed a significant amount of information about our company and, using a clear and effective framework, guided us in narrowing our focus to the most critical issues.
Boatingo
I found our sessions and discovery helpful in ascertaining where, who and how to execute a marketing plan and strategy for Singapore clients and vessel charter. Steve provided a concise and targeted strategy for further development of my Singapore business including local contact, enhanced inventory, awareness campaigns and more importantly using AI to target specific market segments and opportunities to grow the business.
InMat-Tech
Working with Asia Market Entry was a genuinely positive experience. The Workshop was thoughtfully structured, with insights and analysis that directly addressed our business needs. The Workshop is accessible to micro and small companies too, which is incredibly valuable to companies like ours.
Next&Bio
Muuse
Steve from Asia Market Entry played a key role in helping us review and refine our strategic goals. He quickly absorbed a significant amount of information about our company and, using a clear and effective framework, guided us in narrowing our focus to the most critical issues.
Dominos Pizza
PaySquad
"From the outset of the workshop, to the questions asked during, to the follow-up communication afterwards, I was incredibly impressed with Asia Market Entry's detailed approach and genuine interest in helping our company."
Runh Power
The workshop exceeded expectations. From the very first intro call, it was clear this wasn’t just another generic business seminar—it was a fast-paced, high-impact session tailored specifically to companies like ours working on ambitious growth in Southeast Asia. Steve and the team were incredibly thoughtful and helpful throughout.
Greenpac
The one-hour strategic training session led by Steve was a masterclass in clarity, relevance, and actionable insights. Their team distilled complex market dynamics into tangible growth strategies tailored for our business landscape.
Jetway Global
AME’s efficiency and expertise were evident throughout our consultation. They quickly understood the challenges and opportunities that Jetway Global faces as we aim to expand our presence in Southeast Asia.
Cygnify
Steve and his team brought exceptional clarity to our Asia GTM strategy. Their deep expertise in partnering and GTM engineering gave us practical, executable tactics we could implement immediately. A highly impactful session
Piano
Vario System
Asia Market Entry conducted a very insightful and interactive workshop for Variosystems. Steve was very patient and professional during the workshop, listening to our current obstacles and strengths. What I personally enjoyed the most was that the workshop was that a professional summary of our call along with follow up activities was sent to us.
Isnaad
The workshop session and the subsequent recommendations report were incredibly insightful and have provided a clear strategic direction for Isnaad's expansion into the Southeast Asian market. The comprehensive analysis and tailored approach have been invaluable by identifying key opportunities and refine our go-to-market strategy.
Large Chinese Manufacturer
Asia Market Entry provided us with deep insights into Southeast Asia’s market landscape and helped us clarify our expansion strategy. The structured discussions and expert guidance from Asia Market Entry were highly beneficial, and we truly appreciate their support."
Let's turn you expansion ambitions into realised revenue
Expand across Asia with trusted local partners that know the terrain and help you win.
FAQ
Asia Market Entry was founded in 2015. For over a decade, we've been helping B2B companies expand into Asia and other high-growth regions with practical, hands-on commercial support.
Asia Market Entry was founded by Steve Dawson - originally from the UK, Steve is a seasoned executive with over 25 years of global experience in B2B sales, partnerships, and market expansion. Steve leads the firm’s strategic direction and personally runs every workshop.
We’re headquartered in Singapore, with delivery partners across key Asian markets. Our footprint and network give us the flexibility to support regional expansion with local context and in-market execution.
We support expansion across the Asia-Pacific region - including Singapore, Australia, Japan, China, South Korea, Indonesia, Malaysia, Thailand, Vietnam, India, and the Philippines. We also work selectively in the Middle East through our extended network.
We typically support B2B companies with complex offerings - including technology vendors (software, hardware, SaaS) and high-potential firms in non-tech sectors such as manufacturing, logistics, healthcare, and professional services.
No. While technology is a key focus area, many of our clients come from non-tech industries. What matters most is that they have a B2B offering and are serious about growing in new regions.
We don’t just advise - we execute. Our team includes former operators, on-the-ground execution power, and partner managers who embed with your team to drive outcomes. We bring strategy, structure, and on-the-ground resources.
We typically start with an introductory call, closely followed by our workshop to understand your goals, current vision for Asia, and regional challenges. From there, we recommend the most relevant services - whether that’s partner activation, pipeline development, or fractional sales support. We are also happy to refer you to our partner network for services that we don't offer ourselves.