Bridging the gap between strategy and execution
We are expansion partners who take ownership, drive outcomes, and help companies from all industries win in Asia.
Steve Dawson
Why I started Asia Market Entry?
Why Asia, why now?
Tap into the world’s fastest-growing region
60% of global growth by 2040
Asia will generate most of the world’s GDP growth, making it the engine of global business.
2x faster B2B digital growth
APAC’s B2B buyers are adopting digital channels at twice the pace of Western markets.
10 of Top 20 Startup Hubs
Asia is home to half of the world’s leading startup ecosystems, from Singapore to Seoul.
Group Expansion Program Services
Power APAC growth for your cohorts or portfolio of companies
Designed for organizations aiding companies in new markets: government agencies, VCs, accelerators, and tech platforms running expansion programs. Our model drives commercial impact across groups while maintaining company-level relevance.
Group expansion programs
We lead hands-on workshops that equip each company with an actionable market plan and connect them to the right people in the region. We track outcomes to measure impact.
For individual companies
Our playbook for winning in Asia
Unlike many advisory firms, we don’t just tell you what to do, we do it with you, on-the-ground.
Workshop
A founder-led strategy session that helps you align on revenue goals, GTM priorities, and how to win in Asia.
Pipeline creation
We build ICP segments and run hyper-personalised, multi-channel campaigns, so you reach the right buyers with the right message, every time.
Partner programs
We design and activate partner ecosystems, from resellers to distributors, tailored to your goals and local market dynamics.
Fractional sales
Need boots on the ground? Our experienced reps step in to open doors, close deals, and hit targets; without long-term hires.
Real impact at every level
We’ve supported some of the world’s biggest names - including Microsoft, The UK Department of International Trade, New Zealand Trade and Enterprise, The Canadian Commission, Enterprise Ireland, Austrade and The Singapore Economic Development Board - across the entire region, from the Middle East to Japan, and down to New Zealand.
Why us?
- 10+ years of being in business helping companies grow across Asia
- In-depth knowledge of the region’s most complex, high-growth markets
- Trusted by governments, VCs, and leading global tech brands
- We roll up our sleeves and work with you, not just provide advice
- Flexible support for every stage of your expansion journey
Do you want to work with us?
We're always on the lookout for great talent. Think you’re a fit? Contact us!
We work closely with resellers, consultants, and ecosystem partners across the region. If you support international companies scaling in Asia, reach out!
What our clients say?
Trusted by industry leaders
Enva Solutions
Asia Market Entry quickly understood the nuances of our business and asked the right questions to get to the heart of our challenges. Their tailored workshop and practical recommendations gave us clear, actionable next steps to support our expansion goals.
SparkleHaze
The design thinking approach Asia Market Entry brought to the EDB Workshop process was both refreshing and effective. Their ability to quickly understand the core of our business and its unique challenges was genuinely impressive, enabling them to deliver clear, strategic recommendations, in a remarkably short time.
NOVA CERT
It has been a great experience working with Asia Market Entry. From the interactive and disruptive work shop to the analysis and valuable recommendations we received to start acting and positioning NOVA CERT in the SEA market.
Master Control
Asia market Entry provided us the immediate scale and connection we needed to dramatically grow into Asia. The team brought all the right skills to support our partners, prospects and customers
SoftBank Corp.
I sincerely enjoyed the workshop experience including the follow-up analysis and their recommendations. The well-structured framework and the experienced facilitator, Steve, effectively addressed key and in-depth questions. This clarity helped us refine our strategy and prioritize critical areas, particularly for tackling challenges in the APAC region.
Muuse
Steve from Asia Market Entry played a key role in helping us review and refine our strategic goals. He quickly absorbed a significant amount of information about our company and, using a clear and effective framework, guided us in narrowing our focus to the most critical issues.
Greenpac
The one-hour strategic training session led by Steve was a masterclass in clarity, relevance, and actionable insights. Their team distilled complex market dynamics into tangible growth strategies tailored for our business landscape.
Vario System
Asia Market Entry conducted a very insightful and interactive workshop for Variosystems. Steve was very patient and professional during the workshop, listening to our current obstacles and strengths. What I personally enjoyed the most was that the workshop was that a professional summary of our call along with follow up activities was sent to us.
Isnaad
The workshop session and the subsequent recommendations report were incredibly insightful and have provided a clear strategic direction for Isnaad's expansion into the Southeast Asian market. The comprehensive analysis and tailored approach have been invaluable by identifying key opportunities and refine our go-to-market strategy.
Let's turn your expansion ambitions into realised revenue
Expand across Asia with trusted local partners that know the terrain and help you win.
FAQ
Asia Market Entry was founded in 2015. For over a decade, we've been helping B2B companies expand into Asia and other high-growth regions with practical, hands-on commercial support.
Asia Market Entry was founded by Steve Dawson - originally from the UK, Steve is a seasoned executive with over 25 years of global experience in B2B sales, partnerships, and market expansion. Steve leads the firm’s strategic direction and personally runs every workshop.
We’re headquartered in Singapore, with delivery partners across key Asian markets. Our footprint and network give us the flexibility to support regional expansion with local context and in-market execution.
We support expansion across the Asia-Pacific region - including Singapore, Australia, Japan, China, South Korea, Indonesia, Malaysia, Thailand, Vietnam, India, and the Philippines. We also work selectively in the Middle East through our extended network.
We typically support B2B companies with complex offerings - including technology vendors (software, hardware, SaaS) and high-potential firms in non-tech sectors such as manufacturing, logistics, healthcare, and professional services.
No. While technology is a key focus area, many of our clients come from non-tech industries. What matters most is that they have a B2B offering and are serious about growing in new regions.
We don’t just advise - we execute. Our team includes former operators, on-the-ground execution power, and partner managers who embed with your team to drive outcomes. We bring strategy, structure, and on-the-ground resources.
We typically start with an introductory call, closely followed by our workshop to understand your goals, current vision for Asia, and regional challenges. From there, we recommend the most relevant services - whether that’s partner activation, pipeline development, or fractional sales support. We are also happy to refer you to our partner network for services that we don't offer ourselves.