The Workshop
One hour, one to one with our founder, on what is holding your revenue back in Asia and what to do about it. We start from your data and buying signals, then bring in the local people and partners who can act on them. You get a written analysis afterwards.
See what the hour looks like
A short walkthrough of The Workshop with our founder, Steve Dawson: how the hour runs, what gets covered, and what you leave with.
Data and signals, with local reach
The Workshop looks at your growth through data and buying signals, the way strong revenue teams now work. Then it looks at who in the region can help you act on what the data shows: the people we know, and the local partners who do the work in market.
Who is ready to buy now
The signals that show which companies have a reason to talk this quarter: a new plant, a new leader, a tender, a licence, a round of hiring.
The tooling behind it
The data and automation tools that fit your motion, so a small team can reach the right companies when they are ready.
Doors, and people to open them
The doors our network can open for you, and the local partners who carry out the work on the ground.
An hour on a shared board with Steve
There are no slides and nobody talks at you. It is a structured session on your business, run personally by our founder Steve Dawson, using design thinking on a shared Miro board.
You talk through what you are trying to do in Asia. We ask the questions. Between us we find the constraint that is holding revenue back, which is usually not the one the company came in worried about.
With the founder himself
The hour is with Steve. There is no junior consultant between you and the person with the experience.
A clear method
Design thinking, run collaboratively on a board you can see, tailored to your growth stage rather than a fixed agenda.
In writing afterwards
A written analysis you can act on, and use internally to argue for budget.
Who is it for?
Established B2B businesses with paying customers and a funded reason to be in Asia. Most are looking at Singapore as their way into Southeast Asia. The rest are already here and growing more slowly than they expected.
The bar is USD 1 million or more a year in revenue from existing customers in your home market, and a team of ten people or more. If you are close to it, book the intro call. We will tell you where you stand.
If you are earlier than that, the hour will probably tell you to wait. We would rather say that than sell you a programme you are not ready for.
What happens in the hour?
Sixty minutes, online over Zoom, with a Miro board both of us are working on.
Before it, a short fifteen-minute intro call to align on goals and who should attend. That call is also where we tell you if the Workshop is not the right thing for you yet.
What gets covered in the hour?
It depends on what you bring. These are the questions that come up most.
What do you get afterwards?
A written analysis and recommendations report, usually around three thousand words.
The report is written by us, with AI assistance, and read by a person before it reaches you. How that works is set out in our privacy policy.
What happens next?
Some companies act on the report alone and we never hear from them again, which is a perfectly good outcome. Others take a short paid go-to-market advisory engagement to go deeper. If you need something we do not do ourselves, we introduce you to someone from our network who does.
We can walk you through the report on a call if you ask.
What does it cost?
Nothing.
The Workshop is free to your company, whether you come through Singapore EDB or come to us directly. There is no paid tier and nothing is held back for one.
How do I register through Singapore EDB?
Two routes, and they reach the same session. The Workshop is free to your company either way.
Book directly with us
Start with a fifteen-minute intro call to check the fit. If The Workshop is right for you, we book it on that call.
Book a 15-minute call →Register through Singapore EDB
Sign up through the Singapore Economic Development Board programme page and they will route you to a delivery firm.
Go to Singapore EDB →Is this a market entry consultation?
Close, and it is how most people search for it: a market entry consultation, an Asia expansion strategy session, a go-to-market assessment or an international expansion workshop. The Workshop is our version: one hour on your business with our founder, and a written analysis afterwards. If you need a market research report, a feasibility study or company formation, we bring in a specialist.
Who delivers The Workshop?
Asia Market Entry, a go-to-market advisory firm in Singapore. The session is run personally by our founder, Steve Dawson, who has been based in Singapore since 2012.
Singapore EDB supports The Workshop and directs companies to the firms that deliver it. Asia Market Entry is one of those firms.
It starts with a 15-minute call
A short call with our founder to check the fit. If The Workshop is right for you, we book the hour on that call, and you leave with a written go-to-market plan for Asia. Free, supported by Singapore EDB.
