The APAC Expansion Workshop
Thinking about Asia? Join our free 60-minute strategy session, in partnership with the Singapore Economic Development Board, The Singapore Government's Inbound Investment Agency. Led by market experts, this fast-paced online workshop will help you clarify your approach and leave with a strategy tailored to your goals, niche, and stage.
Workshops
Expert-led route to APAC traction
Join us for a free 60-minute session led by led by our founder and other senior advisors. This hands-on online workshop combines enterprise sales strategy with design thinking, giving you a structured, founder-led space to make smarter decisions about your APAC expansion.
- Practical, data-driven advice tailored to your product and growth stage
- A focused go-to-market roadmap for your expansion
- A written strategy brief to align your internal team
Your takeaways from the session
From enriched data to execution at scale, our approach combines smart tech, proven channels, and real sales leadership - so your team gets meetings that matter.
Spot what’s slowing revenue
Identify the key blockers standing between you and traction in the region, and what needs to shift to move forward.
Get a prioritised roadmap that fits
Walk away with a clear, prioritized plan for APAC expansion based on your goals, market, and stage of growth.
Insights from founder to founder
This isn’t a sales pitch, it’s a working session led by someone who has run hundreds of design thinking workshops before.
Gain perspective from the market
Get honest, external insight from an expert who’s helped dozens of companies grow revenue in Asia before.
Leave with a custom report
After the session, you’ll receive a comprehensive strategy brief tailored to your business.
Align your team around next steps
Invite your team to create a clear direction and shared priorities for expansion.
How we work
What we’ll cover in the workshop
We recommend a minimum of 2–3 senior leaders to attend - typically founders, GTM or sales leads, or anyone in your business driving international expansion.
Introductions & business goals
We’ll get aligned on your product, team structure, and current expansion efforts, plus what success looks like for you in Asia.
Review of your current GTM approach
We’ll unpack what’s working, what’s not, and where you’ve already seen traction, to understand your strengths and gaps.
Identify roadblocks to revenue
Together, we’ll pinpoint what’s holding you back, whether it’s unclear targeting, weak messaging, limited channels, or market readiness issues.
Revenue goal setting & prioritisation
We’ll align on realistic targets and map them to achievable steps, tailored to your team, timeline, and market entry stage.
Co-create your next move
We’ll document out a practical, prioritised roadmap with clear action points, so you know what to do next, and why it matters.
Why it works
This Workshop has been delivered to hundreds of companies around the world -including startups and scaleups supported by the Singapore Economic Development board and endorsed by many other government bodies from around the World.
Why Asia, why now?
Tap into the world’s fastest-growing region
60% of global growth by 2040
Asia will generate most of the world’s GDP growth, making it the engine of global business.
2x faster B2B digital growth
APAC’s B2B buyers are adopting digital channels at twice the pace of Western markets.
10 of Top 20 Startup Hubs
Asia is home to half of the world’s leading startup ecosystems, from Singapore to Seoul.
What our clients say?
Trusted by industry leaders
Vidola Labs
During the workshop, Asia Market Entry provided profound insights that helped my team and me understand the intricacies of moving our business to Singapore. The session’s engaging Miro format and the team's enthusiasm for our vision were highly encouraging.
Dalian Daxin Group
The Workshop arranged by Singapore Economic Development Board offers business leaders free, personalized workshops on doing business in SEA. It helps us to have more professional advice and insights supporting us for the expansion in SEA. I really appreciate the work they have done and I am looking forward to more workshops with the Singapore EDB in the near future!
Macrovesta
The Workshop helped us refine our focus, identify key priorities, and address critical challenges like misbranding and partner model development. We left The Workshop with a solid roadmap and heightened confidence in our ability to penetrate this high-potential region. I wholeheartedly recommend Asia Market Entry to any company looking for tailored market entry strategies and practical advice.
Fuel Ventures Asia
The EDB workshop was instrumental in clarifying key operational and strategic aspects for our company’s setup and expansion in Asia, including detailed insights into hiring practices and governmental strategies. It significantly bolstered our global expansion efforts, with Singapore serving as a vital hub. The support from EDB was crucial, providing us with strategic advantages and facilitating our access to broader Asian markets.
Bluecrux
The Workshop was instrumental in providing us with tailored insights and expert advice on our APAC expansion strategy. With Singapore serving as our strategic launchpad, the invaluable support from the Singapore EDB and its expert partners has been a trusty compass, steering us towards informed decisions and a robust growth trajectory across APAC.
LIVR
Asia Market Entry's workshop exceeded my expectations with its practical insights and interactive approach. The innovative use of Miro made complex market dynamics engaging and helped me develop a much deeper understanding of Singapore's business landscape.
Clean Resource Development
Asia Market Entry's workshop on Singaporean market was a truly valuable experience - well-organised, insightful, and full of practical takeaways that have since helped shape our strategic direction back in Mongolia. It was not only practical and insightful, but also directly relevant to the challenges we face in Mongolia.
Muuse
Steve from Asia Market Entry played a key role in helping us review and refine our strategic goals. He quickly absorbed a significant amount of information about our company and, using a clear and effective framework, guided us in narrowing our focus to the most critical issues.
InMat-Tech
Working with Asia Market Entry was a genuinely positive experience. The Workshop was thoughtfully structured, with insights and analysis that directly addressed our business needs. The Workshop is accessible to micro and small companies too, which is incredibly valuable to companies like ours.
Isnaad
The workshop session and the subsequent recommendations report were incredibly insightful and have provided a clear strategic direction for Isnaad's expansion into the Southeast Asian market. The comprehensive analysis and tailored approach have been invaluable by identifying key opportunities and refine our go-to-market strategy.
Jetway Global
AME’s efficiency and expertise were evident throughout our consultation. They quickly understood the challenges and opportunities that Jetway Global faces as we aim to expand our presence in Southeast Asia.
Let's turn you expansion ambitions into realised revenue
Expand across Asia with trusted local partners that know the terrain and help you win.
FAQ
The Workshop is a free, 1-hour, 1-on-1 strategy session designed to help your company overcome revenue growth challenges and explore expansion opportunities in the Asia-Pacific region. It’s in partnership with the Singapore EDB and delivered by Asia Market Entry.
The Workshop is online by default, using Zoom and Miro for real-time collaboration. In-person sessions are possible on request, but all participants must still bring laptops to access Miro, which is essential to the format.
We recommend 2–3 senior leaders join the session, ideally founders, CEOs, or heads of Sales, Marketing, or Partnerships. While we can run it with just one person, multi-perspective input makes for a stronger outcome.
You’ll start with a 15-minute pre-call (bookable online here) to align on goals, discuss your business context, and set expectations. After this, we’ll schedule the full workshop separately and send you a workshop overview and company info to share with colleagues.
You’ll receive a 8-12 page strategic text outlining your company’s APAC challenges, key priorities, actionable next steps, and recommendations on market validation, partnerships, sales strategy, and more.
The Singapore EDB’s goal is to help global companies use Singapore as a regional HQ and create jobs locally. To be able to assist companies of all sizes, the Singapore EDB have appointed 6 expert partners — including AME - to deliver focused support in areas like talent, banking, company formation and market expansion.
No - AME doesn’t receive payment to run these sessions. We do it because we value our partnership with the Singapore EDB, enjoy supporting companies, and in doing so, often uncover mutual opportunities to work together that may lead to a commercial engagement between our companies.
Yes - over 500 companies have participated. For example, Coval Technologies used The Workshop to completely reshape its regional distributor strategy. We also have testimonials from clients like SoftBank, Bluecrux, SparkleHaze, and many more praising the impact of the session.