Our Services / Fractional sales

Close deals with in-market sales

Our fractional sales reps work on the ground across Asia to follow up leads, activate partners, support the channel, available quickly and removing the risk of making bad hires.

Our methodology

Grow your APAC revenue with boots on the ground

Once you have deal-flow and a consistent pipeline, deals don't move on their own. Our fractional sales reps step in to progress leads into qualified pipeline, carry your business card, build relationships, show up locally, and ensure deals are brought to a successful close.


Whether you're not ready to hire, can't open a local entity, or just want part-time support to test the market, we help you sell without the risk, overhead, or delay.

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Sales reps who speak local language, understand local nuance, and drive revenue

From lead follow-up to partner activation, we give you the sales presence you need in-region — without full-time hires, recruiter fees, or risky commitments.

On-ground sales presence

From meetings to events, our reps build local trust, carry your cards, and represent you in-market.

Low-risk APAC market entry

No entity? No problem. We support early traction without the risk or cost of hiring too soon.

Full-funnel accountability

We don’t just generate leads: we follow up, nurture, and close them. All tracked in your CRM.

Flexible, fractional setup

Scale your team with agile reps that match your current goals. No long-term contracts or full-time overhead.

Recruiter-backed sourcing

We partner with trusted recruiters to find high-quality, commercially sharp reps aligned with your KPIs.

Industry and product-aligned talent

Get matched with reps who understand your industry and product niche, so they can sell with confidence from day one.

Why Asia, why now?

Tap into the world’s fastest-growing region

60% of global growth by 2040

Asia will generate most of the world’s GDP growth, making it the engine of global business.

2x faster B2B digital growth

APAC’s B2B buyers are adopting digital channels at twice the pace of Western markets.

10 of Top 20 Startup Hubs

Asia is home to half of the world’s leading startup ecosystems, from Singapore to Seoul.

Endorsed by:

How to build a strong sales team in Asia?

What our clients say?

Trusted by industry leaders

All
USA

Master Control

Asia market Entry provided us the immediate scale and connection we needed to dramatically grow into Asia. The team brought all the right skills to support our partners, prospects and customers

Sara Bresee | MD Asia
partnering
New Zealand

Seequent

"Asia Market Entry demonstrated an exceptional ability to engage with our partners at both a business and personal level, using innovative partner enablement tactics that helped us triple our APAC channel revenue within 18 months... They have built businesses before and understand the realities and pressures of being able to execute in new global markets."

Nick Fogarty | EVP Asia
All
UK

Endava

Asia Market Entry have been an essential for Endava to successfully kick off our presence in Singapore. Access to lead generation, strong relationships and operations have all been very helpful. The whole team are fantastic and welcomes us with open arms.

Mike Young | Head of APAC Sales
All
USA

Kollective

"Asia Market Entry helped us establish a clear partner and customer focus in the APAC region without a large initial footprint. Asia Market Entry has helped scale our business in Asia, taking us from zero revenue in the region to a self-sustaining multi-million dollar territory over a relatively short period of time.

Mark Pinan | Head of APAC Sales

Let's turn you expansion ambitions into realised revenue

Expand across Asia with trusted local partners that know the terrain and help you win.

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FAQ

1. What is a fractional sales model?

We embed experienced, local deal-makers into your business part-time to drive commercial outcomes in-region. This gives you boots-on-the-ground capability without needing to build a permanent presence.

2. How is this different from hiring a local salesperson?

Unlike a full-time hire, we offer immediate execution from senior talent with local knowledge and networks, without the overhead, red-tape, or hiring risk.

3. What can a fractional sales lead do for us?

We handle prospecting, meetings, deal management, partner activation, customer follow-up, and event presence, and negotiating deals to closure locally. We also act as your local voice in-region, helping navigate nuance and drive momentum.

4. How long do fractional sales engagements run?

Typical engagements minimum of 6 months, depending on objectives. We operate as an extension of your team, accountable to pipeline, deal progression, and commercial KPIs.

5. Who manages the fractional resource - You or us?

We do. Asia Market Entry oversees delivery, cadence, and alignment. You’ll receive regular updates, deal reviews, and insight into what’s working and what’s not.

6. How do you ensure alignment with our messaging and priorities?

As an extension of your team, our reps would be expected to go through the onboarding process you use for your other reps, ensuring they are trained on your value proposition, product positioning, feature set, and such like.

7. Can fractional sales support channel and direct sales simultaneously?

Yes. Our resources are experienced across both motions and can flex depending on your GTM mix, running both partner enablement and direct pipeline simultaneously.

8. What kind of results can we expect?

Expect accelerated engagement with regional buyers and partners, more qualified meetings, increased deal velocity, and faster time to revenue growth in the region.