Insights on winning in Asia

Vendor and partner alliances are announced to the wrong audience. Why channel motions rarely reach the partner sellers who decide whether an alliance produces revenue, and what changes once the work around the relationship can be engineered.

As AI reshapes sales and marketing, the role of events is being quietly redefined - from broad exposure to something far more precise.

From Strategy to Execution in Complex, Multi-Market Environments

Cohorts are not the problem. Generic expansion programmes are.

The Johor-Singapore Special Economic Zone: a bold vision for growth

Singapore offers one of the world’s most comprehensive grant ecosystems, helping SMEs and global startups de-risk growth, build capabilities, and expand across Asia.

The past year and a half has put nearly every economy in the world to the test. With companies making rapid layoffs and some entire industries struggling to stay afloat, it makes sense that countries would race to prioritize the needs of their economy and people. But the members of the Association of Southeast Asian Nations (ASEAN) saw it differently. Instead of focusing internally only, they saw merit in banding together to create a uniform exit strategy out of the pandemic. Is your company considering Southeast Asia as its next destination for expansion and growth? Here are four reasons you shouldn't wait.....

Asia Market Entry collaborates with Fenetre Partners to help tech businesses expand into Japan

We love them. They are so incredibly important for any business making the move into Asia. What a fantastic way for your business to gain a better understanding of the Asian market for your products and services.

Technology has taken over the world and we are seeing more tech startups today than ever before. The focus always remained on the Western world before China emerged as a major technology innovator and shifted minds eastward.

Asia's booming software market demands investment: build trust with local resellers for 24/7 support and market fit to outpace domestic rivals.

International trade missions are a long-held tradition used to promote trade between two or more countries. They often involve large delegations of government officials and businesspeople traveling abroad, visiting factories and innovation centres to learn about how business is done in other parts of the world. Trade missions have always been critical to governments and businesses alike to explore new markets, develop new networks and get new business deals done. The question we pose – is now time to rethink and reinvent trade missions?

Quantiful, the New Zealand headquartered world leader in demand forecasting software, is expanding into Asia Pacific with new business operations on the ground in Singapore. This strategic move will enable the company to expand their offering and service to new customers in the region.

Asia is becoming more and more attractive as an area to geo-expand your business and enter new markets.

As the Asian economy continues to grow, many businesses are considering expanding internationally in an attempt to capture a wider audience. According to McKinsey, Asia is predicted to top 50% of global GDP by 2040 and drive 40% of the world’s consumption.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Liying Lim is Head of Sales APAC at Go1, the largest curated eLearning library from top training providers offered in a single subscription. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

Announcing our Partnership with Transcends Channel Partner Marketing Group

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Supriya Jain is a Digital Marketing Leader at Novela Digital. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

What they say about Singapore is absolutely true, it is the ideal location to use as a springboard into the Asian region for your company. But even as the world’s most conducive business environment, careful navigation is critical or your Asian expansion may end up costing a lot of time and money

Microsoft Inspire is done and dusted for the year, and it is clear from this year’s event that times have changed during my 20 years working in and around the Microsoft ecosystem. Microsoft is more partner focused than ever before. Gone are the days when getting visibility and sponsorship for Independent Software Vendors felt like an insurmountable challenge amongst all the noise and action. Microsoft Co-Sell partner program which was introduced a year or so ago is gathering legs and is becoming a key component to their growth strategy.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Tang Qing is a Senior Researcher at InterX's AI Lab, currently leading a team of 12 men. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Puah Jing Wen is our Senior Business Development Advisor at Asia Market Entry, and leads various initiatives in Women's Football and Sports. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Leslie Sarma is Community Builder at Global Tech Advocates. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Mireille (MIMI) Giraud is Tech Leader and Founder at A Wine Adventure. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Linda Kuan is Founder at Sewing Hearts, a homegrown project that empowers disadvantaged seniors through a personalised tailoring experience. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

Our IWD2024 online feature celebrates the inspiring stories of a diverse group of women who are driving change and innovation in their respective fields. From Leslie Sarma's tech advocacy across continents, to Tang Qing's contributions to advancements in AI, and Liying Lim's impact in e-learning, these women embody the spirit of empowerment and strength in diversity. This special feature series shines a light on their journeys, offering insights into the power of investing in women to accelerate progress across the globe.

This International Women's Day 2024, the team at Asia Market Entry reached out to the women in our network who are leaders in their various fields, ranging from AI to wine education. Amanda Dew is Group Director of Talent Acquisition & DEI at Property Guru Group. Read on for her journey and her unique interpretation of the #IWD2024 Theme of Invest in Women: Accelerate Progress.

How important is partnering in Asia?

When entering any new market many businesses are inclined to think first about their direct sales team and the direct sales model.

Five things that will help tech companies grow in Asia: My personal journey

Got a burning question about scaling in Asia? How do you access venture funding? Who is a good fit for your business? What are the pitfalls of partnership?

AME is excited to announce our partnership with Ekaga. With strong relationships with South Asian telcos, large enterprises, trade bodies and governments, Ekaga successfully bridges the digital divide and accelerates growth for technology companies wanting to move into India, Sri Lanka, Nepal, Bangladesh, Bhutan and Maldives.

Rapid digitalization is happening across all industries and corners of the globe. In Asia in particular, there have been several leaps forward across telecommunications, retail, healthcare, finance and more. We deep dive into these innovations and uncover the opportunities for growth.

This article first published by the Economic Development Board of Singapore on 27 Jan 2021

Next steps for your Workshop registration: Pre-workshop Introductory Call with the AME Team

The rise of SaaS and cloud-based products and services is a very clear trend worldwide. Asia Pacific is no different, with countries like China and Singapore driving these trends.

Ekaga Futuristics Private Limited and Asia Market Entry, two of the leading Market Entry and Expansion firms headquartered out of India and Singapore respectively, announced that they will work together to help global technology companies to enter and expand in various countries across South Asia and the ASEAN region

Asia Market Entry are delighted to announce our partnership with Indonesian market entry experts, Double M. With their in depth market knowledge of Indonesia, this new partnership will offer our clients comprehensive coverage of the Southeast Asian region.