Home / Services / Group programmes

Group programmes for trade agencies, investors and accelerators

You are bringing companies to Asia. They need to arrive ready and leave with something you can report. We prepare each company one to one, teach the cohort, and fill diaries before anyone lands.

Scope a programme →

Trade agencies and acceleratorsFunds and portfolios

What trade agencies and accelerators are measured on, and the signals we use to recruit the right companies and match them: Trade agencies and accelerators →

What a programme includes

Pick one, two or all three

Scoped per cohort. Most agencies start with the workshops and add matching once they have seen what comes out of them.

A one-to-one workshop for every company

One hour each with our founder, Steve Dawson, and a written analysis per company afterwards. Companies arrive knowing their own constraint rather than discovering it in a meeting.

A masterclass for the cohort

Delivered personally by Steve. How go-to-market works in this region, and what the current techniques make possible here.

Signal-driven business matching

Business matching, done our way. Meetings with buyers and partners who have a reason to talk now, found through the signals in their market and booked before anyone gets on a plane, through a network built here over more than a decade.

How it runs

From first workshop to diaries full before the event

Step 1Run the workshops

Step 2Gather target data

Step 3Engage the market

Step 4Meet at the event

Step 5Follow up and convert

What you can report upward

Performance dashboards in Miro and Notion. You can show your board, or your ministry, what happened company by company, without chasing us for it. That reporting often decides whether a programme runs again.

Three formatsworkshops, masterclass, matching

SG$1,000 to 10,000per company, at one of three levels

About four monthsfrom first workshop to follow-up

Free workshop entrywhere companies come via the Singapore Economic Development Board (Singapore EDB)

Where each company sits in that range depends on how much it takes on:

From SG$1,000The workshop only

Between the twoThe workshop plus documented recommendations, light or in depth

Up to SG$10,000The workshop and recommendations, plus business matching that is data- and signal-driven

What investors are measured on, and the signals behind the case for Asia: Investors →

Three pillars

Three things a fund can take on

A fund can take one of these or all three, and can start with a single company.

Diagnose: GTM workshops

One hour per company and a written analysis each, so you know which portfolio companies are ready for the region and which are not. Some will be told to wait.

Enable: GTM engineering training

We teach the portfolio companies' own teams the technique, so the capability stays inside the business rather than leaving with an agency.

Execute: GTM engineering delivered

Where a company needs it run rather than taught, our sister firm The GTM Studio runs it, from the data and signals through to campaigns that produce meetings.

How a fund starts

Start with a pilot, then scale across the portfolio

Step 1Pilot workshop

Step 2Train the teams

Step 3Run campaigns

Step 4Across the portfolio

Step 5Sourcing for the fund

Why funds run this rather than hire

It creates value across the portfolio without using up a company's runway to find out whether a market works. The first step costs little and the skills stay with the team. Beyond the pilot, the fund is not committed to anything.

Value creationacross the whole portfolio

Capital efficientevidence before headcount

De-riskeda pilot before any commitment

Low liftwe run it, you see the reporting

Tell us who you are bringing

Send us the cohort, the dates and what you need to report at the end of it. We will come back with a scope and a price.

Scope a programme →

Frequently asked

Questions from trade agencies and accelerators

Who are group programmes for?

Trade and investment agencies, accelerators, investors and chambers bringing a group of companies to Singapore and the wider region, whether they call it a trade mission, a delegation, a market visit or a soft-landing programme. Each company needs to arrive ready and leave with results you can report.

What does a programme include?

Pick one, two or all three: a one-to-one workshop for every company, a masterclass for the whole cohort on modern go-to-market in Asia, and signal-driven business matching that books real buyer and partner meetings before arrival. Signal-driven business matching is what agencies call business matching or B2B matchmaking, with every meeting chosen because the buyer or partner has a reason to talk now.

When should we start?

Before the itinerary is fixed. The workshops tell us who each company should meet, so they come first, and the matching then fills diaries with the right people rather than the available ones.

How do you report progress?

Company by company, back to the organisation commissioning the programme: who took part, what each company learned, the meetings booked and what came of them.

How is a programme priced?

It is scoped per cohort and paid for by the commissioning organisation, at between SG$1,000 and SG$10,000 per company. A company that takes the workshop only starts from SG$1,000. Documented recommendations can be light or in depth, depending on the company and how specialist it is, and the price within the range follows how deep we need to go. Adding business matching that is data- and signal-driven brings it up to SG$10,000. Most agencies start with the workshops and add matching once they have seen what comes out of them.

From the organisations who commission us

What programme owners say

Maggie Christie
Trade Commissioner, Singapore · New Zealand Trade and Enterprise

CohortSingapore

ACE.SG

Asia Market Entry was one of ACE.SG's partners for an immersion programme for a group of foreign startups. Steve's experience and expertise were particularly valuable in helping the startups to develop their go-to-market strategies for Singapore and Southeast Asia.

Patrick Lim

Chief Executive Officer

Cohort companyChina

Dalian Daxin Group

The Workshop arranged by Singapore Economic Development Board offers business leaders free, personalised workshops on doing business in Southeast Asia. It helps us to have more professional advice and insights supporting us for the expansion in the region.

Tina E

International Marketing Director

Cohort companyMongolia

Clean Resource Development

Asia Market Entry's workshop on the Singaporean market was a truly valuable experience: well-organised, insightful, and full of practical takeaways that have since helped shape our strategic direction back in Mongolia.

Khashorgil Gansukh

Chief Business Development Officer

Cohort companyFrance

bee2link group

The Workshop by the Singapore Economic Development Board and Asia Market Entry was a game changer for our expansion in Southeast Asia. AME's insights provided us with the foundation to develop our strategy for entering the automotive retail market.

Jimmy Brumant

Chief Data Officer

Read all 45 →