Stay ahead in Asia

Microsoft Inspire is done and dusted for the year, and it is clear from this year’s event that times have changed during my 20 years working in and around the Microsoft ecosystem. Microsoft is more partner focused than ever before. Gone are the days when getting visibility and sponsorship for Independent Software Vendors felt like an insurmountable challenge amongst all the noise and action. Microsoft Co-Sell partner program which was introduced a year or so ago is gathering legs and is becoming a key component to their growth strategy.

The need for quality, efficient and affordable Healthcare is on the rise in Asia. Why?

In the not so distant past, the perception was that Asian businesses would be the last to adopt new software technologies and that Asia became a priority once your sales slowed in the lead markets of North America and Europe. Now, the landscape has changed, perhaps even flipped, as Asian businesses are aggressively buying or building software solutions to help them compete.

The hunger for tech in Asia is ramping up, with software and services spending set to rise by up to 8% (a value of over USD 129 billion) by 2018, according to the Asia Pacific Tech Market Outlook For 2017 To 2018 report from Forrester. Software and tech consulting services are expected to be the fastest-growing tech market categories in the region in 2017 and 2018. Software and services spending will rise by 7% to 8% and software purchases will grow by 7% in 2017 and 8% in 2018. Outside of Australia, New Zealand and Japan, tech outsourcing services will see 10% USD growth in 2017 and 7% growth in 2018.