Growing a fintech or payments company in Asia
Selling to financial institutions in Asia runs on licences, relationships and trust, and most fintech and payments companies arrive knowing few of the people who decide. We find the banks, insurers, brokers and payment networks whose situation has just changed, and put you in front of them with a reason to talk.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Fintech and payments companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Selling to banks and finance teams
Winning banks, payment networks and corporate treasuries as clients and partners.
Selling to compliance and risk teams
Being on the shortlist when a regulatory deadline makes the problem urgent.
Selling to private banks, insurers and advisers
Reaching the private banks, insurers, platforms and family offices that would use your product.
What fintech and payments companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need meetings with the banks, not another stand at a fintech conference.”
Pipeline creation“Which banks and insurers are replacing the system we compete with?”
Partner search“We need a system integrator or reseller the banks already trust.”
Partner search“Which payment networks, custodians and platforms should we partner with first?”
Events and roundtables“We want a roundtable for treasurers during Singapore FinTech Festival, with the right people in the room.”
Fractional sales“We need someone senior who can open doors here before we hire a country head.”
GTM advisory“Which market first, and what does the licensing path mean for our timeline?”
Arranged through partners“We need the licensing question answered before we spend anything else.”
Banks buy when something changes. We watch for the change.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Banks, insurers, payment firms and fintechs opening or expanding in Singapore and the region, from licence grants and expansion announcements.
Who just changed
New chief information officers, heads of payments, compliance and innovation, dated to the day.
What is moving
Technology tenders, innovation calls, regulatory deadlines and platform replacements in the markets you target.
Who we already know
Introductions through trade agencies, industry associations and the partners and advisers we have worked with since 2015.
Public sources
Regulator registers and licence grants, company registries and filings, innovation calls and tenders, expansion and investment news, appointments, industry association member lists.
Data we license
Technology and tender data, firmographic and funding data, financial institution databases.
Our network
Trade agencies and chambers, industry associations, and the partners, advisers and introducers we already work with.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for Singapore FinTech Festival?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by fintech and payments companies
Can you help a fintech sell to banks in Singapore?
Yes. We identify the banks and financial institutions whose situation makes them likely to buy now, find the people who own the decision, and secure meetings through signals and introductions. Where your product touches a regulated activity, we bring in licensing specialists we have worked with before.
Do you work for banks and financial institutions?
Not as clients. We work with the fintech, payments, regtech and wealth technology companies that sell to them. Banks, insurers, brokers and payment networks are the buyers and partners we help you reach.
Do we need a licence before we start?
It depends on what you do and who you serve. We are not a licensing adviser, so we bring in specialists early to answer it, because the answer shapes your timeline, your entity and your first hires.
How do you find the right people without a list?
We start from signals: a licence granted, a desk opened, an innovation call, a platform being replaced. Each tells us who has a reason to talk now. Where a cold approach would fail, our network provides the introduction.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
