Growing a maritime and logistics business in Asia
Singapore is one of the busiest ports in the world and a centre of the maritime industry, so the whole industry comes through here. That makes it the place to win, and also the place where every competitor is knocking on the same doors. We find the shipowners, managers, ports and forwarders whose situation has just changed, and get you a meeting on the strength of it.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Maritime and logistics companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Selling to owners, managers and ports
Getting past the pilot and onto the fleet.
Forwarders, logistics providers and shippers
Winning the regional operators who move the freight.
Yards, fleets and class
Being specified at the yard and trusted by the superintendent.
What maritime and logistics companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need meetings with the technical superintendents and fleet managers who actually decide.”
Pipeline creation“Which owners are ordering new vessels or retrofitting to cut emissions?”
Partner search“We need an agent or distributor who knows the yards and the owners.”
Events and roundtables“We are coming for Singapore Maritime Week and want the week full of the right meetings.”
Partner search“Which forwarders and logistics providers could resell or integrate our platform?”
Fractional sales“We need someone from the industry, on the ground, before we open an office.”
GTM advisory“Singapore is the hub, but where are our buyers actually based?”
Arranged through partners“Which maritime incentives and programmes apply to us, and how do we set up?”
Orders, rules and relocations tell us who to call.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Shipping companies, managers and logistics groups relocating to or expanding in Singapore.
Who just changed
New fleet managers, superintendents and heads of decarbonisation.
What is moving
Newbuild orders, retrofits, port tenders and emissions rules with dates attached.
Who we already know
Maritime associations, agents, innovation programmes and the trade agencies that bring maritime companies here.
Public sources
Newbuild and fleet announcements, port and terminal tenders, company registries and relocations, regulatory timelines, maritime event exhibitor lists, appointments.
Data we license
Fleet and vessel data, trade flow data, firmographic data on owners, managers and forwarders.
Our network
Maritime associations, agents and distributors we know, trade agencies and innovation programmes.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for Singapore Maritime Week?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by maritime and logistics companies
Why Singapore for a maritime company?
Because the decision-makers are here or pass through here: owners, managers, charterers, class, insurers, financiers and the port itself. The challenge is not access to the industry, it is standing out in it.
Can you fill our week at Singapore Maritime Week?
Yes. We identify who will be in town and who should be, and book the meetings before you arrive, so the week produces conversations with buyers rather than chance encounters.
How do you reach shipowners who ignore cold outreach?
With a reason and a route: a signal that makes your product relevant now, and an introduction through someone they already trust where one exists.
Do you work beyond Singapore?
Yes. Singapore is usually the base, and we work across Southeast Asia and with partners in the wider region, depending on where your buyers are.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
