Growing a technology business in Asia
Most technology companies arrive in Asia with a product that works and a playbook that does not. Buyers here want local references, local partners and someone they can meet. We find the accounts showing a reason to buy now, the resellers and integrators who already serve them, and put your team in front of both.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Technology and software companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Mid-market and enterprise accounts
Building pipeline and first references before committing to a local team.
Selling to technology and risk leaders
Reaching the CIOs, CISOs and heads of data who own the budget.
Channel and alliances
Working with the resellers, integrators and cloud partners who control access to accounts.
What technology and software companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need pipeline in Asia before we hire a country manager.”
Pipeline creation“Which accounts are showing buying signals right now?”
Partner search“Which resellers and systems integrators should we sign, and will they actually sell?”
Partner search“How do we get the cloud marketplaces and their partners working for us here?”
Events and roundtables“We want an executive dinner for CIOs in Singapore with the right people at the table.”
Fractional sales“We need a senior seller in market for six months to prove it works.”
GTM advisory“Singapore, Australia, Japan or India first? Direct or channel?”
GTM advisory“Which grants support a technology company building its presence here?”
New leaders, new budgets, new tools. The timing is visible.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Companies expanding, raising and opening regional headquarters in the markets you target.
Who just changed
New CIOs, CTOs, CISOs and heads of data, dated to the day.
What is moving
Hiring, changes of technology, transformation programmes and public tenders.
Who we already know
Resellers, systems integrators, cloud partner teams and the trade agencies that bring technology companies here.
Public sources
Job postings, funding and expansion news, annual reports, government tenders and innovation calls, appointments.
Data we license
Technographic data, firmographic data and intent data.
Our network
Resellers, systems integrators and distributors we know, technology associations and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional technology conference?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by technology and software companies
Should a software company go direct or through partners in Southeast Asia?
Usually both, in that order of proof: direct conversations to learn what buyers here value, then partners to scale once you know what they should sell. The mix differs by market, and The Workshop is where we settle it for you.
How do you find resellers and systems integrators?
We look at who already serves your target accounts and which vendors they carry, then test appetite and capability before any introduction. Partner search and recruitment is one of our core services.
Can you create pipeline before we have a local team?
Yes. That is the point of pipeline creation, and of fractional sales when you need someone senior in market before you commit to a hire.
Is Singapore the right base for Asia?
For most technology companies selling across Southeast Asia, yes. For some, Australia, Japan or India should come first. It depends on where your buyers are, and we will tell you honestly.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
