Growing a semiconductor or electronics business in Asia
Southeast Asia is now one of the great semiconductor corridors, from wafer fabs in Singapore to assembly and test in Penang and new capacity in Vietnam. Every new line needs equipment, materials, software and services, and every supplier has to be qualified before it can sell. We find the fabs, assembly and test sites and electronics manufacturers that are expanding now, and put you in front of the engineers and buyers who qualify suppliers.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Semiconductors and electronics companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Qualified on the line
Getting evaluated, qualified and specified by fabs and assembly and test sites.
Selling to engineering and operations
Reaching the fab, yield and quality leaders who own the budget for software and automation.
Design-ins and supply contracts
Winning design-ins with manufacturers and contract manufacturers, then the supply agreement.
What semiconductors and electronics companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need to be in front of the fab before the tools are ordered, not after.”
Pipeline creation“Which assembly and test sites in Malaysia are adding capacity this year?”
Partner search“We need a distributor with field engineers who can support our tools locally.”
Partner search“Which contract manufacturers and integrators should we partner with first?”
Events and roundtables“We are exhibiting at SEMICON Southeast Asia and want the meetings booked before we arrive.”
Fractional sales“We need a senior seller who knows the fabs before we open an office.”
GTM advisory“Singapore, Malaysia or Vietnam first, and where do the decisions actually get made?”
Arranged through partners“We need a service and spares base in the region, and the right people to run it.”
A new fab is announced years before it buys. That is the window.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
New fabs, assembly and test sites and electronics plants, announced long before the tools are ordered.
Who just changed
New fab directors, procurement heads and supplier quality leads.
What is moving
Capacity expansions, supplier qualifications, hiring for new lines and shifts in trade flows.
Who we already know
Distributors, industry associations, economic development agencies and the trade agencies that bring semiconductor companies here.
Public sources
Investment and plant announcements, economic development agency releases, hiring and appointments, industry association member lists and exhibitor lists.
Data we license
Trade and customs data, project and capacity databases, firmographic data on manufacturers and suppliers.
Our network
Distributors and representatives we know, industry associations and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for SEMICON Southeast Asia?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by semiconductors and electronics companies
How do you get a supplier in front of a fab?
Early. We track the announcements, hiring and qualification activity that show a new line is coming, find the engineers and buyers who qualify suppliers, and approach them with a reason to talk while the choices are still open.
Do you work in Malaysia and Vietnam as well as Singapore?
Yes. Much of the region's assembly, test and electronics manufacturing is in Penang, Kulim, Johor and northern Vietnam, and we work with partners on the ground there.
Can you help us find a distributor or representative?
Yes. We look for partners with field engineers and existing relationships at the sites you need, test their appetite for a new principal, and introduce you.
Do you handle incentives and site set-up?
We arrange it. Incentives, facilities and company set-up are handled by specialists we have worked with before, and we keep them connected to the commercial plan.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
