Growing a construction or property business in Asia
Asia builds more than anywhere else, and its cities are upgrading the buildings they already have for energy, safety and technology. Selling into it means being specified early by developers, consultants and contractors, and trusted by the owners and facilities managers who run the buildings. We find the projects and portfolios that are moving now, and put you in front of the people who decide what goes into them.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Built environment and property companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Specified on projects
Being named by the architects, engineers and contractors who design and build the project.
Owners, developers and contractors
Winning developers, building owners and contractors as clients for software and data.
Running the buildings
Becoming the supplier of choice for facilities managers and building owners.
What built environment and property companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“Which projects are in design now, and who is specifying them?”
Pipeline creation“We need meetings with building owners who have energy or safety deadlines.”
Partner search“We need a distributor or installer the contractors already use.”
Partner search“Which facilities management companies could resell or bundle our product?”
Events and roundtables“We want the right meetings booked around a regional building and construction show.”
Fractional sales“We need a senior seller who knows the developers here before we hire.”
GTM advisory“Singapore, Vietnam or Indonesia first, and what do the building codes mean for our product?”
Arranged through partners“What approvals and certifications does our product need to be used on projects here?”
Every new project and every building upgrade has a start date and a buyer.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
New developments, infrastructure projects and building upgrades, announced before the specifications are written.
Who just changed
New heads of design, development, procurement and facilities.
What is moving
Contract awards, tenders, green building targets and portfolio upgrades.
Who we already know
Industry associations, consultants, contractors and the trade agencies that bring construction and property companies here.
Public sources
Project and development announcements, contract awards and tenders, building and green building registers, appointments and exhibitor lists.
Data we license
Project databases, firmographic data on developers, contractors and building owners.
Our network
Consultants, contractors and distributors we know, industry associations and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional building and construction show?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by built environment and property companies
How do you get a product specified on projects?
Early. We follow projects from announcement into design, find the consultants and contractors writing the specification, and approach them with a reason to include you before the tender goes out.
Can you help property technology companies sell to building owners?
Yes. Energy targets, safety rules and portfolio upgrades show which owners need what, and we approach the people accountable for delivering them.
Do you handle product approvals?
We arrange it. Approvals and certification are handled by specialists we have worked with before, and we keep them tied to the sales plan.
Do you work on data centre projects?
Yes. Data centres sit with our manufacturing and industrial work, where contractors and integrators specify the equipment, and we cover both the building and what goes into it.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
