Growing a professional services firm in Asia
Professional services are bought on trust and referral, and in a new market you have neither yet. Clients want to know who else you work with here, and referrers want to know you will not take their clients. We find the companies with a need you solve right now, the firms who can refer you, and help you build the relationships that turn into mandates.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Professional services companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Mandates from regional leaders
Winning the first engagements that become references.
Clients and referral partners
Building the referral relationships that feed a practice.
Retained clients
Moving from one-off work to retained relationships.
What professional services companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need introductions to regional decision-makers, not a mailing list.”
Pipeline creation“Which companies are expanding into Asia and will need what we do?”
Partner search“Which firms could refer work to us without seeing us as a competitor?”
Partner search“We are looking for an alliance partner or local firm to work with.”
Events and roundtables“We want to host a breakfast briefing for general counsels and CFOs.”
Fractional sales“We need a senior person to build our book here before we open an office.”
GTM advisory“Does our name mean anything here, and what should we lead with?”
Arranged through partners“What registration or licensing do we need to practise here?”
Expansion, deals and new leaders create the need for advice.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Companies opening regional headquarters and entering new markets.
Who just changed
New general counsels, CFOs, HR directors and regional heads.
What is moving
Acquisitions, restructurings, listings and regulatory change.
Who we already know
Chambers, trade agencies and the firms we already refer work to and from.
Public sources
Expansion and investment announcements, company registries and filings, deal news, regulatory change, appointments, chamber and association memberships.
Data we license
Firmographic and deal data, private company financials, appointments data.
Our network
Chambers of commerce, trade agencies, and the firms we already refer work to and from.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional industry conference?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by professional services companies
How do professional services firms win clients in Asia?
Through referral and reputation, so the job is to build both quickly: the right introductions to clients with a current need, and referral partners who see you as a complement rather than a competitor.
Can you help us find referral partners?
Yes. Partner search and recruitment works for professional services too: we find firms whose clients need what you do and who do not do it themselves, and introduce you.
Can you run a roundtable or client event for us?
We build the invite list from the people you want in the room, invite them, and fill it. You host and bring the expertise.
Do we need a local entity?
It depends on your profession and how you will bill. Some professions need local registration to practise. We bring in specialists we have worked with to settle it early.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
