Growing a life sciences and health business in Asia
In healthcare, nothing moves until the right clinicians trust you and the regulator has said yes. After that it moves through distributors, hospital groups and procurement cycles that differ in every market. We find the key opinion leaders, distributors and hospital buyers that matter for your product, and get you in front of them with a reason to listen.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Life sciences and health companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Registration, adoption and distribution
Getting registered, getting clinicians using it, then getting it into hospitals through the right distributor.
Partnering and market access
Finding licensing, co-development and distribution partners, and the route to market access.
Selling to providers and payers
Winning hospital groups, clinics, insurers and employers.
What life sciences and health companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need the key opinion leaders in each market to know us before launch.”
Partner search“Which distributors actually have access to the hospitals we need?”
Arranged through partners“What does regulatory approval look like here, and how long will it take?”
Pipeline creation“Who buys in a private hospital group, and how do we get in front of them?”
Partner search“We are looking for a licensing or co-development partner in Asia.”
Events and roundtables“We want an advisory board or roundtable of leading clinicians in Singapore.”
Fractional sales“We need someone who has sold into Asian hospitals, before we build a team.”
GTM advisory“Singapore, Australia or Japan first? And through a partner or direct?”
The solutions are the same. The signals are the difference.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Hospital openings, research centres and health programmes, announced before procurement begins.
Who just changed
New department heads, procurement leads and medical directors.
What is moving
Registrations, tenders, clinical trials and publications in your therapy area.
Who we already know
Distributors, clinicians, health innovation programmes and the trade agencies that bring life sciences companies here.
Public sources
Medical device and drug registers, clinical trial registries, publications and congress programmes, hospital expansion news, public tenders and appointments.
Data we license
Healthcare provider and procurement data, distributor databases, market access intelligence.
Our network
Distributors, clinicians and health innovation programmes we work with, trade agencies and life sciences associations.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional medical congress?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by life sciences and health companies
Can you connect us with key opinion leaders in Asia?
Yes. We identify them through publications, congress faculty and our network, and approach them in a way that respects the rules on engaging healthcare professionals in each market.
Do you handle regulatory approval?
We arrange it. Product registration and regulatory strategy are handled by specialists we have worked with before, and we keep them connected to the commercial plan so approval and launch line up.
How do you choose a distributor?
On access, not size: which hospitals they already sell into, how well they know your therapy area, and whether they can hold the regulatory responsibilities a local partner often has to carry.
Do we need a local entity to sell?
Often a local licence holder is required for registration. That can be a distributor or your own entity, and the right answer depends on your product and plans. We bring in specialists to settle it early.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
