Growing a consumer brand or retail business in Asia
The consumers of Asia are among the most sought after in the world, and reaching them runs through distributors, retailers, marketplaces and the companies that serve them. We work with brands that sell through those channels, and with companies that sell technology and services to retailers. We find the distributors and retailers whose plans have just changed, and put you in front of the people who decide what they stock and buy.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Consumer brands and retail companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Selling through distributors and retailers
Finding the distributors, retailers and marketplaces that will carry your brand and actively sell it.
Selling to retailers
Winning the retail groups and marketplaces that buy software, data and store technology.
Behind the shelf
Becoming the partner of choice for retailers on logistics, packaging, display and services.
What consumer brands and retail companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“We need a distributor who will build our brand, not just warehouse it.”
Partner search“Which retailers and marketplaces should we approach first, and in which market?”
Pipeline creation“Which retail groups are opening stores or replacing systems this year?”
Pipeline creation“We need meetings with the buyers who decide the range, not a trade show stand.”
Events and roundtables“We want the right meetings booked around a regional retail or beauty show.”
Fractional sales“We need a senior seller who knows the retail buyers before we hire a country manager.”
GTM advisory“Straight to retailers, through a distributor, or through marketplaces first?”
Arranged through partners“What registration, labelling and import rules apply to our products?”
New stores, new channels and new owners all reopen the supplier list.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Retailers, marketplaces and brands expanding into new markets and cities.
Who just changed
New buyers, category heads, ecommerce and supply chain leaders.
What is moving
Store openings, channel changes, distributor changes and system replacements.
Who we already know
Distributors, retail associations and the trade agencies that bring consumer brands here.
Public sources
Store opening and expansion news, appointments, company filings, marketplace listings and trade show exhibitor lists.
Data we license
Trade and customs data, retail and technographic data, firmographic data on distributors and retailers.
Our network
Distributors and retail partners we know, industry associations and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional retail or trade show?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by consumer brands and retail companies
Do you work with consumer brands?
Yes, when they sell through distributors, retailers and marketplaces. We help you win those partners and buyers. We do not run consumer marketing or sell directly to shoppers, and if that is what you need we will say so.
How do you choose a distributor for a brand?
On reach and commitment: which retailers they already supply, how they support the brands they carry, and whether they have room and appetite for yours. We shortlist, approach and run the first meetings with you.
Can you help retail technology companies?
Yes. Store openings, system replacements and new leaders show which retailers are ready to buy, and we approach them on the strength of it.
Do you handle registration and import rules?
We arrange it. Product registration, labelling and import licences are handled by specialists we have worked with before, and we keep them tied to the launch plan.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
