Give your portfolio a route into Asia, backed by evidence
Investors want portfolio companies that grow their revenue and their reach, because that is what drives the next round and the exit. Asia is often the obvious next market, and the hardest to justify without evidence. We read the signals in the region to show whether, where and how a company should expand, then put it in front of the right people, partners and opportunities. It is value your founders notice, beyond the capital.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
The investors we work with
Funds and portfolio teams who want their companies to grow in Asia, and want to offer founders more than capital.
Early and growth stage portfolios
Giving founders evidence and introductions for Asia, so the next round tells a bigger story.
Value creation and buy and build
Opening new markets for portfolio companies as part of the value creation plan.
Strategic portfolios
Connecting portfolio companies with the customers and partners in Asia they cannot reach alone.
What investors ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“Is there real demand in Asia for this company, and can you show us the evidence?”
GTM advisory“Which market should this company go to first, and what will it take?”
Pipeline creation“We want our companies in front of the right buyers in the region, not a list of names.”
Partner search“Our portfolio needs distributors and partners in Asia who will actually sell.”
Group programmes“We want one programme we can offer across the whole portfolio.”
GTM advisory“How do we show founders we bring more than capital?”
Pipeline creation“Which companies in the region fit our thesis and are worth a first conversation?”
Events and roundtables“We are bringing portfolio companies to a regional event and want the right meetings booked.”
The same signals show where to grow, and what to back.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Where the demand is
Tenders, hiring, funding and expansion in the markets a company is considering, so the case for Asia rests on evidence.
Who would buy
The customers and partners in the region whose situation makes them likely to talk now.
Who is competing
Competitors raising, hiring and winning in the region, and the markets they have not reached yet.
Who is worth backing
Companies in the region that fit your thesis, found through the same signals, for your own sourcing.
Public sources
Tenders, company registries and filings, funding and expansion news, hiring and appointments, regulatory changes.
Data we license
Private company and funding data, hiring and technology data, firmographic data.
Our network
Distributors, system integrators, corporates, trade agencies and the partners we have worked with since 2015.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
More than capital
Research, signal-driven business matching and introductions across Asia are value your founders feel, and a reason for the best of them to choose you. The same signals show the fund which companies in the region are worth backing.
Growth you can see in the portfolio
Better reach in Asia shows up in the numbers that matter at the next round and at exit.
Asked by investors
Do you raise capital for funds or portfolio companies?
No. We do not raise capital or act as a placement agent. Our work is growth: evidence for where a portfolio company should expand, and the introductions and pipeline that follow.
How do you show whether a company should expand into Asia?
We read the signals in each market: tenders, hiring, funding, competitor activity and customer demand. That gives the company, and its board, evidence for which market to enter first and why, before money is spent on headcount.
Can this help the fund, not only the portfolio?
Yes. The signals that show where a region is growing also show which companies there fit your thesis, so the same work supports your own sourcing. And offering founders research and introductions across Asia sets you apart from investors who bring only capital.
How does a programme for a portfolio work?
That is on our group programmes page: a pilot with one company, then workshops, training and campaigns across the portfolio, and how it is priced.
Industries we work in
Tell us about your portfolio
Which companies, which markets, and what you want to see at the next round. In fifteen minutes you will hear where we would start.
