Growing a food or agriculture business in Asia
Feeding the growing cities of Asia is one of the biggest markets in the region, and governments are investing heavily in food security and new ways to grow and make food. Selling into it means winning food manufacturers, distributors, retailers and growers who buy on trust, certification and local taste. We find the ones whose plans have just changed, and put you in front of the people who choose their suppliers.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Food and agriculture companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Selling to food manufacturers
Getting specified by the manufacturers and brands that make food for the region.
Growers, farms and agencies
Winning growers, farm operators and the programmes that fund new ways to produce food.
Plants, distributors and retailers
Becoming the supplier of choice for food plants, distributors and retail groups.
What food and agriculture companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“Which food manufacturers are building capacity in the region, and who buys ingredients there?”
Pipeline creation“Who is running agritech pilots, and how do we get onto one?”
Partner search“We need a distributor who will sell our range, not just list it.”
Partner search“Which retailers and food service groups should we approach first?”
Events and roundtables“We are exhibiting at a regional food and beverage show and want the meetings booked before we land.”
Fractional sales“We need a seller who knows food buyers here before we build a team.”
GTM advisory“Which market first, and what do halal, labelling and import rules mean for us?”
Arranged through partners“We need registration, import licences and certification sorted before we sell.”
Food security targets and new plants tell us who is buying.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
New food plants, farms and distribution centres announced across the region.
Who just changed
New heads of procurement, research and development, sustainability and sourcing.
What is moving
Food security programmes, grant calls, sourcing commitments and trade flows in your category.
Who we already know
Food associations, distributors, research institutes and the trade agencies that bring food companies here.
Public sources
Investment and plant announcements, food security programmes and grant calls, sourcing commitments, appointments and trade show exhibitor lists.
Data we license
Trade and customs data, retail and food service data, firmographic data on manufacturers and distributors.
Our network
Food distributors and associations we know, research institutes and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional food and beverage show?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by food and agriculture companies
Do you work with consumer food brands?
Yes, when they sell through distributors, retailers and food service rather than directly to consumers. We help you win the distributors and buyers; we do not run consumer marketing.
How do you find the right distributor?
We start from who already sells to your buyers, then test each candidate on reach, cold chain and appetite for a new principal, so the distributor you sign is one that will actually sell.
Do you handle registration and certification?
We arrange it. Product registration, import licences and halal certification are handled by specialists we have worked with before, and we keep them tied to the launch plan.
Is Singapore the right base for food and agritech?
Often. It leads the region on food security investment and pilots, and many regional buyers are here. Where your buyers and growers are elsewhere, we plan the route with you.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
