Growing a business that sells to travel, hospitality and events in Asia
Travel and events in Asia are growing again, with new hotels, new routes, new attractions and a busy calendar of conferences and exhibitions. We work with the companies that sell to them: technology, services and products for hotel groups, airlines, attractions and event organisers. We find the operators whose situation has just changed, and put you in front of the people who choose their suppliers.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Travel, hospitality and events companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Selling to hotel groups and resorts
Winning the operations, revenue and guest experience teams at hotel groups, resorts and serviced apartments.
Airlines, agencies and attractions
Reaching airlines, travel management companies, tour operators and attractions as clients and partners.
Organisers and venues
Becoming the supplier or partner of choice for event organisers, venues and destination teams.
What travel, hospitality and events companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“Which hotel groups are opening properties in the region in the next two years?”
Pipeline creation“We need meetings with the people who choose technology at hotel groups, not the general managers.”
Partner search“Which travel management companies and agencies could resell or bundle our product?”
Partner search“We need a local partner who already sells to airlines.”
Events and roundtables“We want a dinner for hotel owners and operators during a hospitality investment conference.”
Fractional sales“We need a senior seller who knows the hotel groups before we hire a team.”
GTM advisory“Singapore, Thailand or Vietnam first, and what do buyers here expect that they do not at home?”
Arranged through partners“Do we need a local entity and local data storage to sell to hotels here?”
New hotels, new routes and new events all start with a buying decision.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
Hotel openings, new routes, new attractions and events announced for the region.
Who just changed
New heads of technology, revenue, operations and procurement at operators.
What is moving
Tenders, system replacements, openings and event calendars with dates attached.
Who we already know
Tourism and hospitality associations, event organisers and the trade agencies that bring travel companies here.
Public sources
Hotel pipelines and opening announcements, route announcements, tenders, event calendars, appointments and association member lists.
Data we license
Technographic data, hotel and travel industry databases, firmographic data.
Our network
Hospitality and tourism associations, event organisers, partners and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a hospitality or travel conference in Singapore?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by travel, hospitality and events companies
Do you work with consumer travel brands?
No. We work with companies that sell to the travel, hospitality and events industry: hotel groups, airlines, attractions, agencies and organisers are the buyers and partners we help you reach. If you sell directly to travellers, we are not the right firm.
How do you reach hotel groups that already have suppliers?
With timing. A new property, a system reaching the end of its contract or a new head of technology all reopen the question, and we approach on the strength of it, through an introduction where one exists.
Can you book meetings around an event?
Yes. We identify who will be there and who should be, and book meetings before you land, so the event produces conversations with buyers.
Which market should we start with?
It depends on where your buyers make decisions. Many hotel groups and airlines run the region from Singapore, while properties and attractions are spread across Southeast Asia. The Workshop is where we work out which doors come first.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
