Growing an automotive or mobility business in Asia
Asia builds many of the world's cars and a fast-growing share of its electric vehicles, and its cities are rebuilding public transport around data and electrification. Selling into it means reaching carmakers, suppliers, fleet operators and transport authorities that buy on long cycles and trusted relationships. We find the ones whose plans have just changed, and put you in front of the people who decide.
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from our network.
Automotive and mobility companies we help grow in Asia
B2B and B2B2C companies, from their first conversations in the region to a team on the ground.
Selling to carmakers and tier suppliers
Getting nominated on programmes and qualified by the plants being built in the region.
Fleets, charging and energy
Winning fleet operators, property owners and utilities as they electrify.
Operators and authorities
Reaching the transport operators, authorities and dealer groups that buy software and services.
What automotive and mobility companies ask us first
The same questions come up in almost every first conversation. Each one maps to something we do, or something we arrange.
“Which carmakers and suppliers are building or expanding plants in the region?”
Pipeline creation“We need meetings with transport authorities before the tender is written.”
Partner search“We need a distributor or integrator the fleet operators already trust.”
Partner search“Which charging operators and property owners should we partner with?”
Events and roundtables“We want the right meetings booked around a regional motor or mobility show.”
Fractional sales“We need someone senior in market who knows the carmakers.”
GTM advisory“Thailand, Indonesia or Vietnam first, and what incentives for electric vehicles apply in each?”
Arranged through partners“Do we need local assembly or a local partner to qualify for incentives?”
Electric fleets, new plants and transport tenders all have a start date.
Every approach we make on your behalf starts with a reason it is relevant now, found in the signals of your industry, then a route in through our network where one exists.
Who is arriving
New vehicle, battery and component plants, and operators expanding in the region.
Who just changed
New heads of procurement, fleet, electrification and transport technology.
What is moving
Fleet electrification commitments, public transport tenders, incentive schemes and trade flows.
Who we already know
Industry associations, dealer and distributor groups, and the trade agencies that bring mobility companies here.
Public sources
Investment and plant announcements, transport tenders, fleet commitments, incentive schemes, appointments and exhibitor lists.
Data we license
Trade and customs data, vehicle and fleet data, firmographic data on manufacturers and operators.
Our network
Distributors and dealer groups we know, industry associations and trade agencies.
What is available varies by market and by licence, so The Workshop settles what can be found for you before any outreach begins. Every approach is agreed with you first.
Coming for a regional motor or mobility show?
Tell us who you want to meet. We identify who will be there and who should be, and book the meetings before you land. If you would rather host, we build the invite list for a roundtable or dinner and fill the room.
The groundwork, handled
We do not do this ourselves. We work out what you need, bring in specialists we have worked with before, and stay involved.
Asked by automotive and mobility companies
Can you help us sell to transport authorities?
Yes. We follow the plans, budgets and tenders that show what an authority will buy and when, find the people who shape the requirement, and help you engage before the tender is published, within the rules each market sets for public procurement.
Which market leads on electric vehicles in Southeast Asia?
Thailand and Indonesia lead on manufacturing, Singapore on policy and charging, and Vietnam is growing fast. The right first market depends on whether you sell to manufacturers, fleets or cities.
How does a supplier get onto a carmaker programme here?
Through the plants, programmes and tier suppliers that show where decisions are being made, and through introductions in our network where they exist. We find the engineers and buyers involved, and approach them while the choices are still open.
Do you handle incentives and local assembly?
We arrange it. Incentives, site selection and set-up are handled by specialists we have worked with before, and we keep them tied to the commercial plan.
Other industries we work in
Start with a 15-minute call
Tell us what you are trying to do in Asia. In fifteen minutes you will hear where we would start, and if The Workshop is the right next step, we will book it on the call.
